Junhan (Aria) Zhang
About
Branding
Editorial
Typography
@CatCareNYC
Campaign design
Enviornmental design@CatCareNYC is a social campaign designed to raise awareness about the condition of street cats in New York City and promote street cat adoption events. The slogan for the fair is "From the Streets to Your Heart," highlighting the campaign's goal of connecting street cats with loving homes.
A tabby cat character is prominently featured in the design, serving as a key visual to attract the attention of passersby on the street. The choice of color and style aims to create a vivid, heartwarming connection with street cats, encouraging empathy and understanding among the city's residents.