Junhan (Aria) Zhang
About
Branding
Editorial
Typography
CATOPIA
Branding/Visual identity
Packaging designCatopia pushes the boundaries of traditional cat food branding. The design concept for Catopia is rooted in the belief that every cat deserves a meal that not only nourishes their body but also delights their senses. Catopia offers a range of specialized products that are tailored to meet the unique needs of lazy (low-calorie blend), vocal (flavorful variety), active (protein-rich formula), and timid (appetite-boosting mix) cats.
The design choice for branding is vibrant and dynamic, with a modern and playful aesthetic that appeals to both cats and their owners.